how ::perma works

::cap the moments that matter: the beautiful, the raw, the mundane, the imperfect and everything in between.

::fwd photos that resonate with you to amplify their POV, and ::disc the ones that don’t.

::threads are created based on the moments that bring us closer together

::shrinking the social graph

No more following people you don’t actually know or care about. Instead, connect through ::threads: shared spaces organized around common interests, perspectives, and lifestyles. We believe ::threads create more intimate corners of the internet where you can truly be seen, heard and understood, rather than just watched and judged from afar.

::notice more, scroll less

We invite you back to a simpler time, inspired by what we consider as the primitive of all social networks: the mailing system. Instead of a feed, you have an inbox, where every photo is received, experienced, and acted upon, rather than viewed passively.

::participation is power

The experience you have on ::perma is a direct reflection of you – the moments you choose to capture and the photos you choose to forward impact the content you receive moving forward.

::a more human & transparent algorithm

Photos are circulated on ::perma not via hidden algorithms serving only the few, but by the humans who use it, and the content they choose to share. By nature, ::perma is a democratic and transparent network where relevance and reputation are determined by you.